Amazon and Privacy The Coming War

If aggressively collecting personal data is a crime, Amazon is guilty as hell. It’s not, settle down. If you thought it was just Facebook and Google who want to control what you see and what you buy, you are mistaken. Amazon, the worlds second most valuable company, is just as aggressive in building a profile of your personal...

How Your Brand Can Resonate — Vol 2

How Your Brand Can Resonate — Vol 2 This Week: Common Legal “Modern art piece featuring a halved orange with the rind painted blue on a blue background” by Cody Davis on Unsplash There was such a great response to the piece I published a few weeks ago, in which I pushed the value of storytelling in marketing and sales, by examining and...

The real truth about Amazon

History has a way of illuminating the future. As much as they talk about wanting to build revolutionary products, in most big tech companies, Apple, Google, Facebook or Amazon, evolution trumps revolution on most days. Amazon has, at this point, defined their model so thoroughly, that I find it fascinating how in awe everyone is when...

On the switch from Apple to Google

But why? How could I jump ship on the eve of one of Apple’s most anticipated new hardware releases, the iPhone X? How could I abandon the platform, when we’re into revision two of the iPad Pro ( my favorite product in years ), when the Mac comes in a range of powerful and increasingly attractive form factors, at a time when Apple have...