Photo by Artem Bali on Unsplash Nine words are all it took. “We would be happy to exchange those for you.” Nine words and I became a customer for life. Nine words and the team at Mugsy Jeans turned me into a fan, a customer advocate and most importantly, a repeat buyer. They didn’t have to […]
If aggressively collecting personal data is a crime, Amazon is guilty as hell. It’s not, settle down. If you thought it was just Facebook and Google who want to control what you see and what you buy, you are mistaken. Amazon, the worlds second most valuable company, is just as aggressive in building a profile […]
How Your Brand Can Resonate — Vol 2 This Week: Common Legal “Modern art piece featuring a halved orange with the rind painted blue on a blue background” by Cody Davis on Unsplash There was such a great response to the piece I published a few weeks ago, in which I pushed the value of storytelling in marketing […]
History has a way of illuminating the future. As much as they talk about wanting to build revolutionary products, in most big tech companies, Apple, Google, Facebook or Amazon, evolution trumps revolution on most days. Amazon has, at this point, defined their model so thoroughly, that I find it fascinating how in awe everyone is...
But why? How could I jump ship on the eve of one of Apple’s most anticipated new hardware releases, the iPhone X? How could I abandon the platform, when we’re into revision two of the iPad Pro ( my favorite product in years ), when the Mac comes in a range of powerful and increasingly […]