A guy who writes words and helps brands define who they are and what their story should be. Canadian, currently in Seattle.

The Power of Why

Why very well might be the most powerful word in the world. Look around; it’s not hard to see that power on display. At SpaceX, they asked why rockets couldn’t be made at a fraction of the cost. With Amazon, Jeff Bezos couldn’t stop asking himself why books ( and later everything ) had to […]

The real truth about Amazon

History has a way of illuminating the future. As much as they talk about wanting to build revolutionary products, in most big tech companies, Apple, Google, Facebook or Amazon, evolution trumps revolution on most days. Amazon has, at this point, defined their model so thoroughly, that I find it fascinating how in awe everyone is...