Marketing is the study and management of exchange relationships – it provides the link between a society’s material requirements and its economic patterns of response.

2 Articles

The Power of Why

Why very well might be the most powerful word in the world. Look around; it’s not hard to see that power on display. At SpaceX, they asked why rockets couldn’t be made at a fraction of the cost. With Amazon, Jeff Bezos couldn’t stop asking himself why books ( and later everything ) had to […]