AI is Nothing Without You

AI doesn't know if it's spitting out gold or garbage - but you better.

Let's talk ChatGPT and Claude.

They're game-changers, no doubt about it.

But here's the thing: they're only as good as the brains ( and the experience ) behind the keyboard.

Think about it.

These AIs are like super-smart parrots. So very good at combining words and phrases that go well together.

But there is no feeling there.

No judgment on whether those words resonate emotionally.

No measure of how your audience will react to what you’re saying.

Without hard-earned experience, how do you know if you're getting gold or garbage?

To use AI effectively, you need the knowledge to push it in the right direction, tweak it where required, and judge effectiveness on a human level.

Machines will never do this.

ChatGpt or Claude won’t replace us. They can only speed up the process of doing what we already know how to do well.

How’s that for a take?