Your First Assignment
What, you didn't think there'd be work?
Kerry Morrison
We Sell Benefits. Not Features.
Assignment: Benefits, Benefits, Benefits
Let's do some writing.
Using Persuasion and Psychology in Your Writing
Two More Concepts I Want You to Keep in Mind
None Of This Matters If You Don't Start Writing
There is a tried and true way to become a better writer.
You write.
Assignment: Let's Talk Benefits
I want you to get into a benefits mindset for today's assignment.
So I want you to look around your home and pick a product.
Stop Viewing and Start Making
If you’re a creator.
A maker of things ( words, pictures, videos, whatever ).
I’ll give you the best reason to cut back on social media.
Not because it’s a distraction.
We all need that sometimes.
And not because it’s intellectually inferior.
Get off your high horse people.
A Quick Aside On Sticking To This
It took me over 20 years of working in advertising and marketing to say, "I'm a writer."
Write Like You Talk
Alright, we're getting into a benefits mindset.
We're now examining the world around us from the viewpoint of our audience ( and what they want ).