Hooks and How You Get Attention
To this point in the course, I've been intentionally vague about the type of writing we can do.
Kerry Morrison
Write To An Audience Of One
Today, I want to talk about something I call "Writing to One."
Marketing is an Always Activity
Marketing doesn’t end at the sale.
The best marketers put as much effort into a post-sales relationship as they do in attracting customers in the first place.
How else do you build better relationships?
Or discover issues in your onboarding.
Encourage adoption.
And measure overall satisfaction.
Most important of
You Gotta Get Specific
Today was not an easy writing day.
Words weren't flowing.
Make Yourself Unfireable
A friend of mine is convinced he’s about to be fired.
And he’s scared shitless.
He’s a mid-level exec, makes a couple hundred grand a year, and spends most of it.
Early in his career, he’d walk out the door from one job and right into
Quick Lesson: The Rule of Three
There are so many little tips and tricks that I want you guys to know about.
I think I'll add one of these tips every couple of lessons.
Welcome to How it All Works
I do not get the uproar over the Google Superfans / influencer program.
These are paid ( even if it’s through free product ) extensions of the marketing team at Google.
They’re not independent reviewers ( and if they proclaim to be, shame on them ), they’re being tapped for their audience.
Market Research: The Foundation of Effective Copywriting
Welcome to Market Research
Storytelling: The Heart of Compelling Copy
Let's dive into the heart of what makes copy truly compelling: storytelling.
Assignment: Conduct Market Research
Market Research Assignment
Objective: Understand your audience better using traditional methods and advanced tools like GPT and Perplexity.