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Kerry Morrison

The Secret Salesperson in You: How Every Word Matters

Have you ever thought about how often you're actually selling something? Every single day, whether you realize it or not, you're selling ideas, opinions, and even yourself. That text you just sent to your mom? Yep, that's a sales pitch. Let's face

Stop Polishing Turds: Fix Your Message Before Your Visuals

Focus on your message first. The pretty stuff can come later. When pitching an idea, it's tempting to jazz it up with fancy slides and cool effects. But here's the truth: if your core message isn't strong, a flashy design and killer animations won&

When Gut Feeling Trumps a Month's Work

I just threw out almost a month’s worth of work. The work was good. The client was happy. I thought it was a home run initially. But as we got closer to finishing, minor issues kept popping up. Some parts just didn't fit right. The story flowed,

Are you building an audience or just renting one?

Which is the better way to get customers and build an audience? Path A: You invest time and resources in creating valuable content, telling your brand's story, and fostering genuine connections with your audience. Path B: You pour money into ads, seeing immediate traffic spikes and quick conversions.

Why Great Writing is Your Ultimate Superpower

I do not understand people who don't want to be better writers. We live in a world where words make a difference. Every email you write. Every presentation you put together. And every offer you craft is an opportunity to sell yourself and your ideas. Why would you

Balancing Act: How to Influence Clients Without Overstepping

I have a rule with my clients. I'll give my advice on how we should solve a problem three times. If, after three times, they want to go in another direction, or they believe the solution they have in mind is better, we go with theirs. Even when

Cut the Fluff: How to Nail Your Story in Just a Few Sentences

Almost every founder I talk with has the same struggle. They don’t know how to tell the story of what they’re doing. They can talk for hours about the space they’re in or the elegance of their solution. But ask them to boil things down to one

The Story of You

If you’re starting anything, I beg you to document the journey. Take photos, record videos, and make voice recordings. Just capture it. Because, before you have a killer product, you have the unique story of you. So tell it. Show people what you’re doing, take them along for

Tell The Story Your Audience Wants to Hear

I spent the weekend writing an investor deck for what might be the most impressive product I've ever encountered. Product aside, we still had to go through a process to get the team on board with pitching the opportunity rather than the idea. Not their fault. Most of

Confessions of an Advertising Man

I've learned more about sales and marketing ( and writing ) from David Ogilvy, than all other sources combined. His book, Confessions of an Advertising Man, is my bible. You should read it. For now, here are ten key lessons from the book, any one of which will make you