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Winning Hearts and Minds: The Art of Persuasion
Your idea could change the world. But it won't if no one listens.
Every day, great ideas die in silence. Brilliant solutions gather dust. All because their creators couldn't get others on board.
Taking What You Know and Making Money With It
A Quick Welcome To You All
Welcome to Copywriting 101.
Why What We Write Matters
I want to make something clear right off the bat.
This will not be a series of lessons focused only on improving your copywriting, though I am confident we can do that.
Your First Assignment
What, you didn't think there'd be work?
We Sell Benefits. Not Features.
Assignment: Benefits, Benefits, Benefits
Let's do some writing.