None Of This Matters If You Don't Start Writing

There is a tried and true way to become a better writer. You write.

Assignment: Let's Talk Benefits

I want you to get into a benefits mindset for today's assignment. So I want you to look around your home and pick a product.

A Quick Aside On Sticking To This

It took me over 20 years of working in advertising and marketing to say, "I'm a writer."

Write Like You Talk

Alright, we're getting into a benefits mindset. We're now examining the world around us from the viewpoint of our audience ( and what they want ).

Hooks and How You Get Attention

To this point in the course, I've been intentionally vague about the type of writing we can do.

Write To An Audience Of One

Today, I want to talk about something I call "Writing to One."

You Gotta Get Specific

Today was not an easy writing day. Words weren't flowing.

Quick Lesson: The Rule of Three

There are so many little tips and tricks that I want you guys to know about. I think I'll add one of these tips every couple of lessons.

Market Research: The Foundation of Effective Copywriting

Welcome to Market Research

Storytelling: The Heart of Compelling Copy

Let's dive into the heart of what makes copy truly compelling: storytelling.