How Future-Proof is Your Job?
Does your job have a future?
Not in the soul-crushing, "every day feels like forever" sense.
Will your job still exist in five or ten years?
Or could it vanish, replaced by a machine, cheaper labor, or new technology?
How sure are you?
Are you willing to bet your future on it?
We are in a time of massive, life-changing upheaval. AI, automation, and outsourcing are all reshaping how we work.
But here's what gives me hope: While technical skills become obsolete and entire industries transform overnight, human psychology hasn't changed in thousands of years. And that's where the real opportunity lies.
Two fundamental skills will always be valuable, no matter what changes come:
Marketing: The ability to create desire in people.
Think about it - every successful thing you've ever bought started with desire:
- That coffee you had this morning
- The phone you're watching this on
- The last course you took to improve yourself
And Sales: The ability to build trust and guide people to decisions that serve them.
Because actual sales aren't about pushing products - it's about:
- Understanding what people truly need
- Building genuine connections and trust
- Helping people overcome their fears and hesitations
- Guiding them to decisions they'll thank you for later
These skills work everywhere:
- Starting your own business? You'll need to connect with customers personally
- Working in tech? You'll need to guide stakeholders through complex decisions
- Joining a startup? You'll need to sell your ideas to teams and investors
- Moving up in any company? You'll need to market yourself and sell your value
Whether you work for someone else or yourself, these are the skills that ensure you'll always be able to create value - and get paid for it.
The good news? Neither is rocket science. With time and focused effort, you can build a foundation to serve you for life.
Because the truth is, jobs may come and go.
But the ability to create value and convince others of that value?
That's forever.
And that's why we're here together, learning these skills.
I'm glad you're here.