Marketing doesn’t end at the sale. The best marketers put as much effort into a post-sales relationship as they do in attracting customers in the first place. How else do you build better relationships? Or discover issues in your onboarding. Encourage adoption. And measure overall satisfaction. Most important of

A friend of mine is convinced he’s about to be fired. And he’s scared shitless. He’s a mid-level exec, makes a couple hundred grand a year, and spends most of it. Early in his career, he’d walk out the door from one job and right into

I do not get the uproar over the Google Superfans / influencer program.  These are paid ( even if it’s through free product ) extensions of the marketing team at Google.  They’re not independent reviewers ( and if they proclaim to be, shame on them ), they’re being tapped for their audience.