A friend of mine is convinced he’s about to be fired. And he’s scared shitless. He’s a mid-level exec, makes a couple hundred grand a year, and spends most of it. Early in his career, he’d walk out the door from one job and right into

I do not get the uproar over the Google Superfans / influencer program.  These are paid ( even if it’s through free product ) extensions of the marketing team at Google.  They’re not independent reviewers ( and if they proclaim to be, shame on them ), they’re being tapped for their audience.

Want to boost your website's impact? Try this 30-second trick. Open your homepage. Look for these words: * me * we * my * ours * I Count how many times they appear. Many businesses focus on themselves without realizing it. But here's the thing: Your customers care about their own

Don’t insult your potential customers. And never make assumptions in your outreach. You may offer the most outstanding email marketing service ever imagined in the history of man. But if your outreach says anything along the lines of; “struggling with email?” Or, “finally, you can get email working for