Want to boost your website's impact? Try this 30-second trick. Open your homepage. Look for these words: * me * we * my * ours * I Count how many times they appear. Many businesses focus on themselves without realizing it. But here's the thing: Your customers care about their own

Don’t insult your potential customers. And never make assumptions in your outreach. You may offer the most outstanding email marketing service ever imagined in the history of man. But if your outreach says anything along the lines of; “struggling with email?” Or, “finally, you can get email working for

Not you personally.  I’m sure you are a fantastic human and worthy of love.  But when it comes to what you’re building, the product you’re selling, or the service you’re offering.  People do not care about you.  They don’t give a hoot about your features

I talked with three entrepreneurs this weekend. Founders about to launch their products into the world. And they were all about to blow it. ( maybe ). ( launching anything is hard, so the odds are stacked against you as it is ). Here’s why I think they were all going to struggle.

Listening is more powerful than speaking. I think about this often.  It's no secret that in our society, we're often pressured to speak up, demonstrate our value, or show off our intelligence. But in reality, it's the power of listening that truly shines.  But

The best piece of advice from one of my favorite business books. Don't mumble. It's from a book called Writing That Works. David Ogilvy said everyone should read it three times. And as always, he was right. This example is from the first few pages: Instead