I do not understand people who don't want to be better writers. We live in a world where words make a difference. Every email you write. Every presentation you put together. And every offer you craft is an opportunity to sell yourself and your ideas. Why would you

I have a rule with my clients. I'll give my advice on how we should solve a problem three times. If, after three times, they want to go in another direction, or they believe the solution they have in mind is better, we go with theirs. Even when

Almost every founder I talk with has the same struggle.  They don’t know how to tell the story of what they’re doing.  They can talk for hours about the space they’re in or the elegance of their solution.  But ask them to boil things down to one

If you’re starting anything, I beg you to document the journey.  Take photos, record videos, and make voice recordings. Just capture it.  Because, before you have a killer product, you have the unique story of you.  So tell it.  Show people what you’re doing, take them along for

My first job, the first adult one anyway, was at Grey Advertising. Big agency. Offices around the world. I helped open their first digital office in Canada. If it weren’t for the explosion of the internet, I wouldn’t have gotten the job. I was inexperienced, with nothing more

Continuing on the theme of doing the little things right-simple yet powerful actions that can significantly impact your conversions and won’t take more than a few minutes to implement.  Three Things You Can Do Today To Increase Conversions Add Platform Targeting to Your Ads and Make Checkout Easier However

There are two ways to build an audience. You can buy them, or you can earn them. Buying is fast. Earning takes time. But here’s the thing. When you buy them, they rarely stick around. There’s no loyalty, no love. What that means is that the money tap