Founder 101: The one piece of advice you need to hear

Lose the to-do list, there is only one thing you need to focus on

Have You Ever Wanted to Market in a More Authentic Way?

Become a better storyteller

Using Storytelling to connect with prospective students

My father used to say, if you do the same as everyone else, you get the same as everyone else gets.

Marketing Lessons From the 20th Century

Historic case studies in great advertising and copy

How do you regard your life?

It’s the actions that you take that demonstrate how you feel How you regard something is how you demonstrate respect.

Build the Things You Want, Even if They Won’t Make Money

We’re endlessly sold the story that everything we build has to be amazing and a business. Give yourself permission to thing, not because they might make money, but because you want to do them.

Are you happy being stuck in the middle?

Stop being afraid to stand out, show your passion and tell a magical story Bring as many people as you can into your unique and magnificent view of this world, and I guarantee you won’t have to always be closing.

Marketing 101: Do Unto Others

Nothing else, especially early, will matter as much as how well you treat your customers Taking care of your customers is more important than being perfect, or even good, in any other part of your business.

Make Me a Fan For Life

There is nothing worse than missed opportunities — and Nike missed theirs with me

Startup 101: Start With Your Story

The one place I wish every founder started